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Tele-Health Promotion for Rural People with
Disabilities:
Toward a Technology Assisted Peer-Support Model
Rural Disability and Rehabilitation Research
Progress Report #37
September 2007
There are relatively few health promotion programs for people with disabilities
who live in rural areas. An exception is Living Well with a Disability, a health
promotion program for people with disabilities developed by researchers at the
RTC: Rural (Ravesloot & Seekins et al.,1994). The Living Well program was
originally designed to be delivered in-person by peer-support staff of Centers
for Independent Living (CILs) to groups of participants with disabilities. For
many rural people with disabilities, however, the distances and travel
difficulties inherent in their environment make onsite group programs
impractical or inaccessible. Limited funding for programs such as Living Well
with a Disability is an additional barrier to health promotion dissemination.
Funding for health promotion is limited to specific programs (e.g. Center for
Disease Control’s Disability and Health Program), and to a narrow range of
healthcare providers (e.g. psychologists, social workers, nurses, physicians).
To overcome these rural barriers, we are exploring ways to use the Internet to
deliver the Living Well program. Based on a series of national surveys, Enders &
Bridges (2006) estimate that more than a quarter of people with disabilities
living in non-metropolitan areas use the Internet. As Internet access grows, a
greater proportion of rural people with disabilities will have access.
Developing effective Internet delivery of the Living Well program would increase
access to health promotion materials for individuals who currently use the
technology and for the large proportion of non-metropolitan people with
disabilities who do not yet use the Internet, but will in the future.
Our study asked, “Will people with disabilities naturally adopt an Internet
health promotion program?” We hypothesized that after an initial introduction to
the program, word-of-mouth among participants would gradually increase
participation.
Participatory Action Research (PAR) Methods:
During the program’s development, people with disabilities
collaborated with us to ensure that it would be acceptable and useful. The first
step was deciding which methods to use to deliver Living Well Online. This
decision balanced various concerns and constraints, such as the fact that rural
areas often lack band-width, which limits the speed of rural Internet
transmissions. Compared to urban areas, methods such as streaming video might be
slower and more impractical in rural areas. In technical terms, the most
efficient way to deliver Living Well with a Disability Online materials to rural
participants would have been a simple website with text for participants to
read. We doubted, however, that most participants would sit down and read the
materials. Based on these considerations, we decided to deliver the program
curriculum via audio-supported slide shows.
We presented pilot versions of these materials at an open session of the
Association of Programs for Rural Independent Living (APRIL) annual meeting.
Incorporating feedback from this session, we converted the Living Well with a
Disability curriculum to Living Well Online audio-supported slide shows. The
Board of Directors of a rural CIL also reviewed the online program and we made
additional adjustments to the program based on their feedback.
Finally, a specialist in computer access for blind and visually impaired
individuals reviewed the program and identified navigation problems in the
standard Internet version. To circumvent these problems, we programmed a
separate website with links to audio files. The final versions of both versions
(standard and for users of screen readers) are at
www.livingwellweb.com/2005/ .
The web site’s initial pages introduce the Living Well Online program and
demonstrate the audio-supported slide show format.
Study Methods:
In June, 2006, we recruited participants by emailing a
brief message to all CILs on the APRIL distribution list (N=240). APRIL’s
Executive Director co-signed this message and endorsed the program. In order to
receive additional information about the program, recipients were instructed to
reply to the email. This additional information included the Internet address
for the program and a flyer which centers could use to advertise the program. In
July, we distributed the announcement again.
Prospective participants were required to view informed consent pages on the web
site, agree to the informed consent, and create a login account. After this
procedure, they completed online study measures on a secure server, then were
free to complete the Living Well Online program at leisure.
We collected two different process measures to evaluate distribution and
response to the program announcement. First, one month after the second email
distribution, we sent a brief questionnaire to all CILs which had requested
additional information about the program. This questionnaire asked about the
disposition of program information sent to them in the previous month. The other
process measure used eight months (June, 2006 - February, 2007) of statistical
data collected by the Internet service provider regarding the number of visitors
to each of the web site’s pages. We tracked the number of individuals who
investigated the website (visited its home page, viewed the demonstration,
viewed the informed consent) and compared it to the number of individuals who
actually created login accounts.
Finally, we used the web site to collect outcome data. Participants who created
login accounts were asked to complete outcome measures for the research project.
Although we do not report those results in this report, the requirement to
complete outcome measures may have affected the participation rates reported
here.
Findings:
As a result of both e-mail distributions, twelve centers requested additional information. Five centers returned completed surveys about the disposition of program information. Two of these reported reviewing the program information and choosing not to disseminate it. The other three centers promoted the program in various ways, including announcing it at staff meetings, forwarding the informational email to all staff, printing the flyer and distributing it to consumers, and describing the program in their newsletters. One CIL also announced the program on a list-serve used by 29 other CILs; another center mailed the flyer to other agencies serving people with disabilities in the community.
Figure 1. Description of Figure 1.

Figure 1 tracks 234 web site visits from June 2006 through February 2007. The
demonstration page had 45 visits (19.2%). The informed consent page had 31
visits (13.2%). Six individuals registered for the program. Of those six, three
completed the program’s online questionnaire. One individual completed the
entire program, and the other two did not complete any program component.
Observations:
Despite our rigorous use of PAR procedures in developing the
intervention, very few CIL consumers explored and later accessed the online
program. To effectively recruit CIL consumers, an Internet-based strategy first
requires an adequate response from the centers. After two email distributions,
fewer than five percent of CILs requested information about the program. This
response rate markedly differs from that observed ten years ago when we
announced the in-person, group-oriented Living Well with a Disability research
program (Ravesloot, Seekins & White, 2005). That outreach effort resulted in 30
percent of all U.S. CILs submitting applications to collaborate as program trial
sites. Based on that response rate, we expected CILs in the present study to be
very interested in learning about an online program.
We identified three main differences between the 2006 online program outreach
and the 1997 onsite program outreach. First, in 1997 we mailed information; in
2006 we emailed the information. Second, the 1997 outreach offered participants
a small stipend. Third, the 1997 outreach involved all U.S. CILs; in 2006, we
contacted only APRIL members.
It is possible that mailing outreach materials and providing a stipend would
have increased this study’s response rate. However, the intent of this study was
to examine the utility of a program that demanded less effort from CIL staff.
The hope was that CILs would not need incentives or contracts to disseminate
information about Living Well Online to their consumers. In the 2006 study, only
three CILs disseminated the information to their consumers.
Several factors potentially affected consumer participation in the project. We
know from other RTC: Rural research that only 26% of non-metro individuals with
disabilities use the Internet. Even so, if these individuals were inherently
interested in an online health promotion program, we would expect a greater
participation rate than we observed. Perhaps little of the information
disseminated by the CILs actually reached end consumers. The outreach method may
have been ineffective. Ravesloot (in press) has reported that passive efforts
may be less effective in recruiting people with disabilities into health
promotion programs. Finally, consumers may not have found the audio-supported
slide shows appealing. As it stands, the Living Well Online program web site is
not a useful health promotion intervention. Neither the CIL nor the consumer
interest appears to be sufficient to support our hypothesis regarding
word-of-mouth leading to increased participation.
Next Steps:
Based on these observations, our advisors suggested that we combine
peer support with the online program. Therefore, we are piloting procedures and
materials for peers to use in their outreach with consumers. We have written a
start-up guide that peers can use to help others access and use the online
program. This guide provides instructions on using a computer, as well as
information for accessing the Living Well Online program. Along with the
start-up guide, we have developed activities, procedures and training to support
peers’ outreach activities. Since peer support is a core CIL service, center
staff appreciate the availability of structured programs that focus peer
activities. Living Well with a Disability is such a program. It encourages
consumers to set quality-of-life goals that increase their participation in life
activities and it is very consistent with the purpose of peer counseling. This
may provide the additional incentive necessary to engage consumers in Living
Well Online.
Resources and References:
Enders, A. & Bridges, S. (2006).
Disability and
the Digital Divide: Comparing surveys with disability data. (Factsheet).
Missoula: The University of Montana Rural Institute.
Ravesloot, C. (In press). Changing stage of readiness for physical activity in
Medicaid beneficiaries with physical impairments. Health Promotion Practice.
Ravesloot, C., Seekins, T. & White, G. (2005). Living Well with a Disability
health promotion intervention: Improved health status for consumers and lower
costs for healthcare policy makers. Rehabilitation Psychology, 50, 239-245.
For more information, contact: Craig Ravesloot, PhD
Research and Training Center on Disability in Rural Communities, The University
of Montana Rural Institute: A Center of Excellence in Disability
Education, Research and Services, 52 Corbin Hall, Missoula, MT 59812-7056
(888) 268-2743 Toll-free
(406) 243-4200 TTY
(406) 243-2349 Fax
http://rtc.ruralinstitute.umt.edu
| rural@ruralinstitute.umt.edu
Grant #H133B030501 from the National Institute on Disability and Rehabilitation
Research, U.S. Department of Education supports this research. The opinions
expressed reflect those of the author and are not necessarily those of the
funding agency. This report was prepared by Craig Ravesloot, © 2007. It is
available in large print, Braille and text formats.
Montana Disability &
Health Home Page | RTC:
Rural |
Rural Institute
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University of Montana |